When I was driving across the Southwest Part of the country in 1982, I hit lots of areas of radio silence. There was just me and the moving landscape. I could see occasional mountains with peculiar shapes and wondered why they had such a perfect cone shape. I followed a really pretty river for a while that had the greenest farms in its valley, and wondered what its name is and what is it doing here, in the middle of the desert. In the far distance I could see some animals crossing the highway, and upon getting closer to them, I noticed how similar they were to the deer back where I lived and wondered what the heck are they? There were occasional houses that made me think they were of the stone age.
Being a naturally curious person, I thought wouldn’t it be nice to be able to learn what all these things are that I am seeing right now? That thought never left my mind, and I began a journey that led me to this Road Channel. I did extensive research on how to develop a method to communicate answers to the many questions that road travelers might have about where they are right now. Traditional radio was ruled out because the geographic area it reaches is too broad to be specific to a small area. It took a lot of digging into FCC rules and regulations governing the short distance radio stations like most big cities have that let you know about road conditions and traffic, etc. That turned out to be possible, but economically unfeasible to install a short distance radio station every 20 miles, everywhere. Also, I could only imagine how many hunters would use the towers as shooting targets. CB radios were eliminated because of the trash talk. The technology just wasn’t there, but the concept would not die. For 33 years I had to wait…..
Then, along came the cell phones, and with them the idea took root again. But like the radio concept, it was too early. Cell phones were expensive and wouldn’t be flexible enough to do the trick. Then the cell phones got smarter, and smarter, and smarter. They were able to send short bursts of messages that informed some machine somewhere of exactly where they were right now. And the more cell phones that were made, the cheaper they became, until practically everyone had them and people started using them constantly. And then here came the computer programs they now call Apps.
Overnight an entire generation of programmers started flooding the world with apps that do more useless things than I could ever imagine. Most of them were and are created to entice someone to click a button that sends them to some web site that will pay them a few pennies each time they send someone to their web site. They made their apps available for free, and sent them out with some catchy promises in order to obtain more clicks
We decided to break the mold and develop something that bridged the gap between television and radio. The Road Channel Network concept took 33 years to develop and was created to provide entertainment options to people who find themselves without a couch or recliner – people who are for whatever reason, on the road.
Some people like listening to history stories. Some people like to discover new and interesting facts. Some like Revolutionary period and Civil war period stories. Some like local and national news stories. Some like really unusual stories about new areas. Some like to listen to a good book. Some like to be updated on the local sports events in the area they are in. If you are driving, you are going through a moving landscape-you are constantly in the middle of interesting things that are unique to only that place. Things happened here that didn’t happen anywhere else. The Road Channel Network is the first and is currently the only organization to create this type of entertainment.
We are pioneering a new marriage of technologies. Exciting, isn’t it? My daddy used to say “the cream always rises to the top”. Our goal is to remain at the top.